The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Develop marketing strategies
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Analyse the business and its key products or services to determine the focus of marketing activities, in accordance with the objectives of the business plan Completed |
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Evaluate the customer base and target market for the small business as a basis for the marketing objectives and strategies Completed |
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Determine marketing objectives and strategies that are ethically and culturally appropriate, in consultation with relevant people and in accordance with the business plan Completed |
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Determine a marketing mix for the business
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Balance product mix, volumes and pricing to optimise sales and profit Completed |
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Evaluate the costs and benefits of using different distribution channels and/or providing different levels of customer service and consider the results in determining the marketing mix Completed |
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Determine promotional activities to suit the target market Completed |
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Consider customer needs and preferences in determining the marketing mix Completed |
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Determine the marketing mix according to market and business needs Completed |
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Implement marketing strategies
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Brief persons involved in the marketing effort on their roles and responsibilities, to ensure the success of marketing strategies Completed |
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Plan and implement promotional activities, in accordance with marketing objectives and budgetary requirements Completed |
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Monitor and improve marketing performance
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Monitor marketing activities and evaluate business performance according to the objectives and targets of the business plan Completed |
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Analyse performance gaps and take corrective action or set new targets Completed |
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Encourage all relevant people to propose ways to improve marketing performance Completed |
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Seek and analyse customer reaction to all aspects of the marketing mix, using culturally appropriate processes, to improve targeting and outcomes Completed |
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Conduct ongoing research of customer requirements to identify opportunities for change and improvement Completed |
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Monitor and investigate changes in the market for new opportunities to aid business development Completed |
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